Social Media Management
Show up consistently. Sound like yourself.
Social media works when it is regular, recognisable and actually about your customer. Not when it is a burst of posts in one week and silence for a month.
The problem
The pattern we see most often
It is rarely a lack of effort. It is a lack of a system.
- A flurry of posts, then weeks of nothing, because there is no plan to work from.
- Content that talks about the business instead of the customer's question.
- Design that changes every post, so nothing becomes recognisable.
- Comments and DMs that go unanswered long enough to lose the enquiry.
- No idea which posts actually brought anyone in.
The PRIYAN approach
A framework, not a burst of activity
We work to a repeatable cycle so content stops depending on whoever has time this week. Each month has a plan, each post has a purpose, and each review feeds the next plan.
In V1 we manage Instagram and Facebook. Doing two platforms properly is worth far more than doing five badly.
What that means in practice
- A content plan agreed in advance, so nothing is made at the last minute.
- A consistent visual identity people start to recognise in a feed.
- Content built around real questions your customers ask.
- Basic community management during working hours.
- Monthly review of what performed, and what that means for next month.
Scope
The working framework
Seven steps, repeated every cycle.
1. Strategy
Who we are speaking to, what we want them to feel and do, and the themes worth owning.
2. Content planning
A calendar agreed ahead of time — topics, formats and dates, not last-minute scrambling.
3. Content creation
Captions, hooks and content written for the platform, using AI to draft faster and human judgement to keep it true.
4. Design
Post and story design in a consistent visual language, using your photos and brand assets.
5. Publishing
Scheduled and published on time, in the formats each platform actually rewards.
6. Community management
Comments and direct messages handled during working hours, with anything commercial routed to you or to WhatsApp.
7. Performance review
What was posted, what performed, what we learned, and what changes next month.
Current capability
Scope, stated plainly
Now Included today
- Instagram and Facebook
- Strategy, planning, creation, design and publishing
- Basic community management during working hours
- Monthly performance review
Next Not included in V1
- 24/7 or out-of-hours community management
- LinkedIn, YouTube and X management
- Influencer campaigns and paid collaborations
- Full video production and shoots
We would rather set the boundary honestly than promise round-the-clock cover we cannot staff.
Process
How a month runs
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01
Plan
Themes and calendar agreed with you before the month begins.
-
02
Create
Copy and design produced in batches, shared for approval.
-
03
Publish
Scheduled and posted consistently across Instagram and Facebook.
-
04
Review
Performance summarised in plain language, feeding directly into the next plan.
Fit
Who this suits
- Businesses that know they should post consistently but never get to it
- Travel businesses with strong visual material and nobody to shape it
- Local businesses where trust is built long before the first enquiry
- Clinics, studios and restaurants where people check the feed before visiting
- Anyone whose feed currently looks abandoned
Pricing
Scoped to the work
Every business starts from a different place, so we quote against an agreed scope rather than a package. Tell us what you need and we will come back with a straight number.
FAQs
Questions about social Media Management
How many posts a month do I get?
It depends on the plan we agree — the right number is the one you can sustain alongside quality. We will recommend a cadence based on your business and audience rather than selling a volume figure that looks impressive and reads as filler.
Do you need photos from us?
Your own photos and video almost always outperform stock. We will tell you exactly what to capture and how, and we can work with what you have. Where genuinely needed, we design around the gap.
Do you reply to every comment and DM?
We handle comments and direct messages during working hours as part of basic community management. We do not offer 24/7 cover in V1. Anything commercial or sensitive is routed to you, or straight into a WhatsApp conversation.
Do you use AI to write the content?
We use AI to research faster, draft variations and check clarity — then a person edits everything before it goes out. AI speeds up the work; it does not decide what is true about your business.
Can social media alone bring me customers?
It builds familiarity and trust, which is a real part of the journey — but it works best alongside a website people can check and a WhatsApp path they can act on. On its own it is rarely the whole answer.
Works well with
Services that pair naturally with this
Industries where this matters most
Free AI Digital Growth Audit
Not sure if this is your first move?
The free AI Digital Growth Audit reviews your whole digital presence and tells you what to prioritise — which may or may not be this service. We would rather point you at the right thing.
Prefer to talk first? Message us on WhatsApp — we will tell you straight away whether we can help.