WhatsApp Marketing
The channel your customers already use.
In India, a WhatsApp message gets read. A contact form gets ignored. Building your enquiry journey around that single fact changes how many conversations you actually have.
The problem
Why enquiries go quiet
Usually it is friction, not disinterest.
- The website asks for a form submission when the customer would rather message.
- The WhatsApp number is buried in a footer, three scrolls down.
- Every conversation starts from zero because there is no opening message.
- Genuine enquiries and time-wasters get the same attention.
- Nobody follows up, so warm conversations simply cool off.
The PRIYAN approach
Discover → Click → Converse → Qualify → Follow Up → Convert
We treat WhatsApp as a journey, not a button. Someone discovers you, taps a link that opens a conversation already in context, gets a useful reply, is understood properly, and is followed up without being pestered.
Everything we build in V1 works with a normal WhatsApp Business account. No API subscription is required to get started — the foundations come first, the automation later.
What that means in practice
- Click-to-WhatsApp links with pre-filled messages, so the customer never faces a blank chat.
- WhatsApp Business profile set up properly: catalogue, hours, greeting and away messages.
- Quick replies and basic automated responses for the questions you answer every day.
- A simple qualification approach so you know early who is serious.
- Follow-up and broadcast messaging that respects the customer and the platform rules.
Scope
What's included
Practical setup you can run yourself, plus the campaigns that feed it.
WhatsApp Business setup
Profile, business details, hours, catalogue and labels configured properly on the free WhatsApp Business app.
Click-to-WhatsApp links
Contextual links across your website, ads and social profiles, each opening with the right pre-filled message.
Click-to-WhatsApp campaigns
Meta ad campaigns that open a chat directly, removing the form from the middle of the journey.
Basic automated replies
Greeting and away messages, plus quick replies for your most common questions.
Lead qualification
A short, human set of questions that separates a real enquiry from a browse — without interrogating anyone.
Follow-up messages
A sensible follow-up rhythm for conversations that stall, so warm leads are not simply lost.
Broadcast campaigns
Offers and announcements sent to people who opted in, within WhatsApp's policies.
Tracking
WhatsApp clicks tracked as events, so you can see which pages and campaigns start conversations.
Current capability
Today, and what comes next
Now Available now
- WhatsApp Business app setup and optimisation
- Click-to-WhatsApp links and campaigns
- Greeting, away and quick-reply messages
- Manual qualification, follow-up and broadcasts
Next On the roadmap
- WhatsApp Business API integration
- AI-assisted chatbot for first-line questions
- CRM integration and automated lead routing
- Automated qualification and follow-up journeys
These are planned capabilities, not current ones. V1 deliberately works with a normal WhatsApp account so nothing depends on an API approval you do not yet have.
Process
How we set it up
-
01
Audit
Where enquiries currently start, where they stall, and what people actually ask.
-
02
Set up
Business profile, messages, quick replies and contextual links across every touchpoint.
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03
Activate
Campaigns and on-site placements that send the right people into a conversation.
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04
Refine
Review real chats, sharpen the messages, and remove whatever is causing drop-off.
Fit
Who this suits
- Any business where customers already message before they call
- Travel businesses discussing itineraries, dates and group departures
- Clinics and studios taking appointment enquiries
- Real estate and high-consideration services with long conversations
- Businesses running ads that currently point at a form
Pricing
Scoped to the work
Every business starts from a different place, so we quote against an agreed scope rather than a package. Tell us what you need and we will come back with a straight number.
FAQs
Questions about whatsApp Marketing
Do I need the WhatsApp Business API?
Not for what we do in V1. Everything is built to work with the free WhatsApp Business app on a normal number. The API adds automation and multi-agent access later, and we will tell you when your volume genuinely justifies it.
Can I use my existing WhatsApp number?
In most cases yes. We will check how it is currently set up and advise whether to convert it to a WhatsApp Business profile or start with a separate business number, based on how you work day to day.
Is broadcasting the same as bulk messaging?
No, and the difference matters. Broadcasts go to people who have your number saved and have opted in. Buying lists and blasting strangers breaches WhatsApp's policies and risks your number being blocked. We do not do it.
What is a click-to-WhatsApp campaign?
A Facebook or Instagram ad whose button opens a WhatsApp chat with you, with the first message already written. The customer taps once and is talking to you — no form, no landing page, no drop-off in between.
Will this replace phone calls?
It usually reduces them and makes the ones you do take better qualified. Many people would rather message first and speak once they are serious — WhatsApp lets them do that on their own schedule.
Works well with
Services that pair naturally with this
Industries where this matters most
Free AI Digital Growth Audit
Not sure if this is your first move?
The free AI Digital Growth Audit reviews your whole digital presence and tells you what to prioritise — which may or may not be this service. We would rather point you at the right thing.
Prefer to talk first? Message us on WhatsApp — we will tell you straight away whether we can help.